Pittsburgh Business Times
Ronda Zegarelli is the first to admit she’s a latecomer to investing.
“I did not grow up with the concept,” she said. “I was a horrible saver.”
But Zegarelli, president of Acrobatique Creative Ltd., wastes no time in stressing the importance of getting her finances in order over the past seven years.
She had built a savings account substantial enough to enable her to launch her new marketing company in February — after Giant Ideas, Pittsburgh’s sixth-biggest advertising agency and her employer of nearly three years, folded — without dipping into her portfolio. Zegarelli sprung for computers, printers, printing fees, corporation start-up fees and an official launch party event last month.
“I am happy to say that I have almost paid off my initial start-up fees since our company started up,” Zegarelli said. “We are working virtually right now and it has kept our fees nimble and, consequently, we can pass off the efficiency to our clients. I have money set aside for an office-space lease and when the timing and location is right, we will find the right location for our business.”
Zegarelli, who started Acrobatique with six co-workers at Giant Ideas to serve a few of that agency’s clients, knows the importance of keeping costs in check. Giant Ideas was hobbled by client cutbacks during the recession and never recovered; it had also taken on the expense of new, larger offices. Zegarelli has focused on practical solutions.
“I am fortunate to have a conference room available to use on the first floor of my condo building, so it has worked out well for us in the interim,” she said. “When I was at my […]